SMART (State of Massachusetts Animal Response Team) has selected SHOESTRING as its agency for its rebranding project. The project will include the development of a new logo and website.

SMART’s mission:

To provide a timely and effective response to any intentional  or unintentional emergency involving animals, including, but not limited to: bioterrorism, agriterrorism, emerging infectious disease, man-made or natural events.

1) Minimize threats to the health and safety of animals and humans
2) Minimize economic impact of animal emergencies
3) Decrease the spread of disease to animals and humans
4) Understand the interface between human and animal health


To learn more, go to