Shoestring has completed a rebranding project for the Society for Nonprofits, complete with a full makeover of the beloved Nonprofit World magazine.

The rebranding included a revamping of the nonprofit’s logo and a shortening of its name (formerly “The Society for Nonprofit Organizations”). The launch of the new logo and tagline corresponds with the organization’s 30th anniversary. The new tagline, “Advancing the nonprofit world together,” will mark the occasion by adding “for 30 years.”

With a long history and more than 6,000 members, the Society for Nonprofits is one of the oldest and largest nonprofit management support organizations in the country.