(Calabasas, Calif.) The Chase Foundation has selected SHOESTRING to lead its branding and messaging, with projects to include a rebranding effort and supporting services.

Shoestring founder Hannah Brazee Gregory began her nonprofit PR career at Children’s Mercy Hospital, and team member Ann Lundquist was most recently with the Costa Rica Children’s Hospital — making the project a perfect fit.

The Chase Foundation‘s goal is to generate significant financial support for child life programs and to create healing play spaces for children in hospitals. Susan and Robin Richards founded The Chase Foundation in loving memory of their son, Chase, who passed away shortly after his second birthday. Cancer took his life, but in his last few weeks, Chase and his sisters were able to play, draw, be with other children and forget about his illness, even if only for a few minutes, thanks to child life specialists. After Chase passed, the Richards family dedicated themselves to helping secure financial resources to see that every hospitalized child gains access to the Child Life program and its art, play, therapy and interactive programs.

Through the generosity of the Richards family, and The Chase Foundation, the program is now the largest of its kind on the West Coast.

The Chase Foundation’s sole mission is to support the Chase Child Life Program. The Chase Child Life Program’s mission operates on the principle that the best medical care alone isn’t enough. The Child Life Staff addresses the emotional, social, and developmental needs of children. The Chase Child Life Program strives to promote optimum development of children and their families, to maintain normal living patterns and to minimize psychological trauma.

The goal of the Chase Foundation is to raise the resources to expand Chase Child Life services so that every child admitted to Childrens Hospital Los Angeles will be able to participate in and benefit from its Child Life program. Significant and on-going donor contributions are imperative in order to achieve this goal.