Tiffany and Stephen Bowen (an NFL player with the Washington Redskins) hired SHOESTRING to help aid in the launch of their new nonprofit endeavor. Services have included branding, messaging, website development, mission & vision development, and public relations.

The Bowens created Skyler’s Gift Foundation to provide financial support to families in need that have lost their newborn infants from complications of premature birth. They believe no one should have to face this loss alone and especially without the needed resources in place.

While many services are in place for families during hospitals stays in the NICU, after a loss the support is no longer there. That’s where Skyler’s Gift steps in. Skyler’s Gift raises funds to support families in need and also supports ongoing research to prevent premature births and deaths and raise awareness of this very personal issue.

Read a press release SHOESTRING wrote and distributed to announce the launch of the foundation.

Learn more at SkylersGift.org >