(Livonia, Mich.) The Society for Nonprofit Organizations has selected Shoestring (the nonprofit’s agency) for its rebranding. The nonprofit member organization is working with the nonprofit branding experts at the agency to create a new logo, tagline and look .
“As we approach our 30th anniversary, we felt it was time to revisit our branding and freshen our image,” says Jason Chmura, membership director. “We wanted to preserve our history, while embracing the current landscape. Shoestring was the obvious choice for this challenge. Their passion for nonprofits is evident, and their enthusiasm shines through in all that they do. The Shoestring team is made up of true professionals. They understand the unique needs and opportunities of the nonprofit sector, and meet them with creativity and energy. We can’t wait to share their results with our members and colleagues.”
The Society for Nonprofit Organizations plans to unveil their new look in Spring 2012.
Shoestring (the nonprofit’s agency) was founded 10 years ago based on the belief that nonprofit organizations should not have to rely on pro bono agency leftovers.
“We make services affordable through a unique business model and a set of priorities that allows us to put our expertise to work for good causes each and every day,” says Hannah Gregory, founder and chief creative officer. “We simply have a different bottom line.”
Shoestring is an award-winning, full-service marketing communications agency that exclusively serves nonprofits. As national leaders in nonprofit communications, the agency is committed to providing creative, affordable solutions specifically created to meet the needs and challenges of nonprofits.
“We are one of only a few firms in the country that specializes in serving this unique niche, and we are not afraid of shoestring budgets, says Gregory. “Because we only work with nonprofits, we understand the challenges and—more importantly— how to meet those challenges.”