Nonprofit Rebranding Success
The United Warrior Survivor Foundation becomes 'Special Ops Survivors' after a comprehensive 10-month rebranding and strategic branding initiative, led by SHOESTRING. Our agency worked
New Logo for a Great Cause
The Chase Foundation in Los Angeles, California, hired SHOESTRING to undertake a communications and branding audit because the organization's leaders felt they may have "outgrown" their
Client Featured on National CBS Evening News
The United Warrior Survivor Foundation was the subject of a special segment aired on CBS News to honor Memorial Day, with help from the nonprofit PR experts at
Our Gift to the Nonprofit World: NonprofitPR.org
SHOESTRING has launched its own source for marketing communications tips articles. Our experts have been providing the nonprofit world with articles for years through a partnership with
Nonprofit Branding
A brand is so much more than your logo. Throughout the past 10 years, we have developed a unique and effective branding process for nonprofits. It jump-starts strategic thinking and unifies organizations as they work together with us.
Learn more:Strategy / Planning
Luckily, our team does not just design new websites or launch press releases without developing a custom strategy first that will meet your objectives. Because without strategy, the services are not customized to your true needs.
Learn more:Media Relations / Journalism
Anyone can send out a press release. But, it takes an understanding of journalism to truly manage effective media relations. From working with NPR and CBS News to developing newswires for nonprofits, we achieve results.
Learn more:Digital PR
The terminology (and its ever-changing nature) can be daunting. Entire conferences are dedicated to the subject. Universities are adding degree programs. But what is "digital PR" exactly?
Learn more:Client Spotlight
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Salesian Missions New Rochelle, NY SHOESTRING was selected as the PR and advertising agency of record for Salesian Missions in 2008. The initial work included a complete rebranding of the international humanitarian organization as well as a television and internet campaign called “What’s your mission?” The next steps included creating a crisis communications plan as well as media training for staff that had international experience working with the poorest children on the globe. Shoestring’s role and its work took on a new meaning when the earthquake devastated Haiti in January 2009 – including the destruction of Salesian Missions schools, killing hundreds of students. Working with contacts on the ground, Shoestring coordinated information with the media 24/7 for the month following the disaster.
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Financial Aid U Center for Economic Progress (Chicago) SHOESTRING had the pleasure of working with the Center For Economic Progress in Chicago, developing a name and logo for a financial aid education project. The "Financial Aid U" brand was developed by SHOESTRING to target college-bound students.
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