SHOESTRING PR Team Active in Reporting of Ebola Outbreak in West Africa

SHOESTRING has been working to assist Salesian Missions with the launch of an emergency fund to support programs in Ghana, Liberia and Sierra Leone working to help contain the deadly

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SHOESTRING Leads Branding & Communications Work for Relationships First

Relationships First is a new nonprofit cause on a mission to improve lives—and therefore the world—by making relationships better. To achieve this, our society must understand the

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Does Your Organization Need a Nonprofit Branding SUPER HERO?

Does Your Organization Need a Nonprofit Branding SUPER HERO?

Does your organization's communications and branding need a nonprofit super hero? Then you need SHOESTRING (the nonprofit’s agency). We exclusively serve and specialize in

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Does Your Nonprofit Need a New Logo? (Or Maybe Even a New Name?)

Too often, nonprofit organizations wait far too long before changing a logo that is well overdue for either a makeover or a complete change. The reluctance to change is understandable,

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National Television PSA Asks “What’s Your Mission?”

Learn more about our work for Salesian Missions

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Nonprofit Branding

A brand is so much more than your logo. Throughout the past 10 years, we have developed a unique and effective branding process for nonprofits. It jump-starts strategic thinking and unifies organizations as they work together with us.

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Strategy / Planning

Luckily, our team does not just design new websites or launch press releases without developing a custom strategy first that will meet your objectives. Because without strategy, the services are not customized to your true needs.

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Media Relations / Journalism

Anyone can send out a press release. But, it takes an understanding of journalism to truly manage effective media relations. From working with NPR and CBS News to developing newswires for nonprofits, we achieve results.

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Digital PR

The terminology (and its ever-changing nature) can be daunting. Entire conferences are dedicated to the subject. Universities are adding degree programs. But what is "digital PR" exactly?

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Client Spotlight

  • Society for Nonprofits Rebranding / New Look

    Shoestring has completed a rebranding project for the Society for Nonprofits, complete with a full makeover of the beloved Nonprofit World magazine.

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  • ASH (Action on Smoking & Health) Rebranding + New Website

    Shoestring developed and launched a new website for ASH (Action on Smoking & Health) which included a full rebranding of the organization complete with a new logo and tagline (“Global action for everyone’s health”).

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Client Sampling

ASH (Action on Smoking & Health)

Financial Aid U

NAMOTC (National Organization for Mothers of Twins Clubs)

Salesian Missions

Self Esteem Boston

Skyler’s Gift Foundation

SMART (State of Massachusetts Animal Response Team)

Society for Nonprofits